And the winner is…
With the spotlight and the camera on Oscar winners like Daniel Day-Lewis, Jennifer Lawrence, and Anne Hathaway, it’s tough to imagine exactly what runs through the minds of the nominees that don’t win. It must be difficult to watch another nominee walk on stage to be awarded an Oscar if you were another nominee in the same category. However, the consolation prizes to those who don’t win are filled with many luxurious giveaways.
“Distinctive Assets - a Los Angeles marketing firm - hands out swag bags, valued at more than $45,000, to nominees who lose. Goodies include trips to Australia, Hawaii and Mexico, personal training sessions, tequila, hand-illustrated tennis shoes, “portion-controlled” dinnerware, acupuncture and aromatherapy sessions, a voucher for a fitness and weight-loss retreat and one-year membership to Heathrow’s VIP service. When the bagless winners start weeping on the podium, you’ll know why.”
With the swag bags filled with tons of exciting prizes, it almost seems like losing at the Oscars just as glamorous. If the swag bags, the awards, and the red carpet weren’t glamorous enough, at the Governors Ball, the formal after-party immediately following Sunday night’s show, there were 1,500 guests and over 1,500 bottles of champagne. The party even had 10 pounds of edible gold dust. Now that’s the kind of crazy part we’d like to throw!