Have You Met Ted? - The Power of Referrals

As Barney Stinson exemplifies in How I Met Your Mother, there is no better way to start a conversation with someone you’ve been wanting to talk to than an introduction. This does not only apply in the dating world, but also in sales. Referrals are one of the most overlooked, but powerful, tools that can be used to gain prospects. 

We know; it can be awkward asking a past client to facilitate an introduction to someone you have been dying to meet with, but, if you have provided satisfactory service, why would they NOT want you to help a friend? With a referral, your prospect already has a sense of trust for you because someone else they know and trust believes in your service. 

Linkedin is a great way to see who know the people YOU want to get in touch with. Look for the people or companies you have been trying to get in front of, and Linkedin will show you how you are connected to them. Then, it is as simple as requesting an introduction. Utilizing this site can help get your foot in the door with someone you have been dying to sit down with. 

After any event, it is important to do a follow up call the next  business day to find out about all of the successes and any problems. If you have produced an amazing event for your client, this is the time to ask for a referral! The fantastic job you did is on the top of their mind, and they are more willing to take the time to do this simple favor for you! 

It’s not only about who you know, but how the people you know can help you!

Top 5 Event People To Follow on Instagram

All of us here at Endless Entertainment have recently become huge fans of Instagram as our choice to share our behind-the-scenes peaks at events, and the random happenings of the team that runs Endless Entertainment. We wanted to share some of our favorite event people to follow on filtered-photo-awesomeness, known as Instagram. Some our people involved in the industry, some are companies, and even even have a few event media companies as well. Check out the list after the break.

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25 Marketing Ideas From Summer Music Festivals and Concerts

From hosting a concert with product samples—or giant, plush Pop-Tarts—to setting up an activation on festival grounds, brands found plenty of ways to engage music fans this summer. Here’s a look at clever marketing ideas at events ranging from Lollapalooza to the opening of a new Sunglass Hut.

Pop-Tarts’ “Crazy Good Summer” Pop-Up Concert

The Kellogg’s brand hosted a pop-up concert on Northerly Island in Chicago July 19. With performances by Carly Rae Jepsen, Boys Like Girls, and teen sensation Austin Mahone, the event also allowed guests to pose on the red carpet with giant plush Pop-Tarts and sample treats from a Pop-Tarts bar. 

Sunglass Hut Block Party

Founded in Miami, Sunglass Hut returned to its roots for the recent opening of its largest outpost to date, located on Lincoln Road. The “Sunglass Hut Summer Block Party Miami” launch continued into the evening on the seventh floor of the 11 11 Lincoln Road parking garage structure. Guest artist Amy Heidemann, who is one-half of the pop duo Karmin, performed on an elevated stage outfitted with vertical pink LED panels, a Sunglass Hut banner, and a mirrored DJ booth. 

Philips at Bonnaroo

Philips sponsored a silent disco at Bonnaroo. The company provided 400 of its new CitiScape Collection headphones for guests to wear to listen to tunes being spun by two DJs. 

Sony PlayStation at Lollapalooza

Behind the Red Bull Soundstage, PlayStation hosted a V.I.P. area that had plush seating, games, and a Magnolia photo booth. There were also open bars.

To see the other 21 marketing ideas, continue reading on BizBash.

ASU Memorial Union Takeover 2012

For the third year in a row, we were contacted to rock the Arizona State University Memorial Union Takeover. This massive event happens on the first night when half of the freshman population moves in on campus. With no plans, and a ton of excitement, hundreds (and now thousands) of freshman come to the ASU Memorial Union for a good time. There is bowling, comedy, karaoke, casino games, poetry, and our favorite part, where we come in, a dance party. To give you a bit of background on the history, the first year they had approximately 600 people show up for the event, 1200 the previous year, and over 2,000 students this year. With that explosive growth, we needed to provide some serious dance party tools to make this amazing.

This year’s challenge was creating a rocking experience that had people remembering the event, but while also keeping within budget. When you have close to 2,000 people in one area, your biggest challenge is making it sound GREAT. We want to provide the same dance party experience for the people in front of the stage as those in the back. So we brought in a concert line array sound system. This sound system featured sixteen 18” subwoofers which were stacked as tall as James Harden (ASU basketball player, who was part of the 2012 Olympic basketball team).

First impressions are everything, and we especially take this to heart. We want to create a lasting impression that ASU events are amazing and fun- so we took especially attention in creating moments which students would remember until they graduate. How we did this was by bringing in a live video DJ. A video DJ is not like a typical DJ, not only do they mix and scratch the latest music, but they also control the video content that goes with it. So when you see the DJ scratch- the video scratches with it. As if that was not enough, we also brought in our live crowd cameras. These cameras are robotically controlled to scan the crowd and zoom in on people. So when the DJ says: “Put your hands up,” we can switch to the cameras and show everyone putting their hands up, creating their 15 seconds of fame.

The event was a huge success, and we are already in the midst of planning next year to be bigger and better than ever.

Valley Vista Back To School Blackout Dance 2012

What do you do get your entire student body pumped up for the rest of the school year? Have a massive dance party, duh. This was our second year performing at Valley Vista High School for their dances, and this year promises to be bigger than the last.

The Valley Vista High School back to school dance is traditionally a black out dance, which means it’s all about the neon and glow. This means lots of bright colors and black lights. We are Endless Entertainment and when we bring our black lights, they are not your typical $20 dollar Party City black lights, we bring out HIGH-POWERED industry strength black lights. This means even if you are in the back of the room- you will still glow, nice and bright.

When planning your first dance of the year, it is important that you make money- so you can have even better dances such as Homecoming, Winter Formal, or Prom. So we worked extremely close with the students and administration to maximize their budget and ticket sales. In results, we achieved a record amount of ticket sales for the second year in a row.

Some highlights from the event included V.I.C.’s smash hit ‘Wobble’ which the entire school got into and did simultaneously. Also, our signature tracks ‘Maximal Crazy’ by Tiesto, and ‘Krazy’ by Pitbull were of course popular. Everyone was jumping around, waving their arms and having the time of their lives all night long.

In conclusion, with Valley Vista’s student council- we were able to pave the way for what might be the most successful year of dances ever. Ticket sales were through the roof, and every single person is stoked for the next dance!