For the third year in a row, we were contacted to rock the Arizona State University Memorial Union Takeover. This massive event happens on the first night when half of the freshman population moves in on campus. With no plans, and a ton of excitement, hundreds (and now thousands) of freshman come to the ASU Memorial Union for a good time. There is bowling, comedy, karaoke, casino games, poetry, and our favorite part, where we come in, a dance party. To give you a bit of background on the history, the first year they had approximately 600 people show up for the event, 1200 the previous year, and over 2,000 students this year. With that explosive growth, we needed to provide some serious dance party tools to make this amazing.
This year’s challenge was creating a rocking experience that had people remembering the event, but while also keeping within budget. When you have close to 2,000 people in one area, your biggest challenge is making it sound GREAT. We want to provide the same dance party experience for the people in front of the stage as those in the back. So we brought in a concert line array sound system. This sound system featured sixteen 18” subwoofers which were stacked as tall as James Harden (ASU basketball player, who was part of the 2012 Olympic basketball team).
First impressions are everything, and we especially take this to heart. We want to create a lasting impression that ASU events are amazing and fun- so we took especially attention in creating moments which students would remember until they graduate. How we did this was by bringing in a live video DJ. A video DJ is not like a typical DJ, not only do they mix and scratch the latest music, but they also control the video content that goes with it. So when you see the DJ scratch- the video scratches with it. As if that was not enough, we also brought in our live crowd cameras. These cameras are robotically controlled to scan the crowd and zoom in on people. So when the DJ says: “Put your hands up,” we can switch to the cameras and show everyone putting their hands up, creating their 15 seconds of fame.
The event was a huge success, and we are already in the midst of planning next year to be bigger and better than ever.